The CERASP, a centre of excellence in pharmaceutical innovation, has as its mission to develop and support applied research, training and technology transfer related to the discovery, development and evaluation of innovative solutions in the pharmaceutical field. The center symbol is composed of four graphic elements representing exchange, collaboration, guidance and training. The infinity symbol clearly illustrates the perpetual scientific effervescence that occupies its uniqueness in Quebec, but also the will to pursue its ideals through continuing education. Placed in an upward angle, the circle and the square signify the partnership between the students and the different actors in the industry. The strong and timeless typography has been chosen to build and sustain CERASP’s credibility, and by extension, Quebec’s future pharmaceutical industry workers.